Yoga Bhoga | Switchyard Creative

Goal

When Scott and Saundra Lennartz purchased Yoga Bhoga in 2010, they took over a studio with an excellent new space, some of Portland’s best teachers, and many happy students. As new owners with exciting goals, though, they also needed to develop a brand that represents what’s unique about Yoga Bhoga while simultaneously building a web presence that differentiates them from other local yoga studios.

Solution

Switchyard’s collaboration with Yoga Bhoga resulted in the development of an identity that’s fresh and modern while reflecting Portland’s roots as a hard-working port city. Yoga Bhoga is a modern, welcoming studio that’s a sanctuary from an otherwise hectic life — qualities that are reflected in the new brand identity.

We researched competition in Portland and across the country to uncover aspects of Yoga Bhoga that were genuinely different, working with designer Tim Kamerer to design a new logo, color palette, fonts, and marketing materials that work across the full spectrum of the studio’s touch points, from monthly newsletters to flyers to promotional postcards.

“A modern, welcoming studio that’s a sanctuary from an otherwise hectic life.”

We translated the new brand identity into a website that’s designed for Yoga Bhoga’s two main visitors: the first-time student who needs information and support, and the returning student who simply needs to consult an accurate, up-to-date schedule and purchase a new class package.

For scheduling classes, tracking instructor availability, and selling class packages, Yoga Bhoga was already expertly using MindBody We sought to use this fact to the studio’s advantage. and so we sought out HealCode. Healcode provides the ability to convert MindBody’s score of data into beautiful, easy-to-use calendars and widgets. We found that they have a passionate team that is excited about providing human and usable solutions. Working with the Healcode platform, we were able to design a sleek and appealing experience for Yoga Bhoga’s students.

Results

Yoga Bhoga unveiled the new brand identity and website at the start of 2011, and already the studio has begun to realize its initial goals. Traffic and class package sales have increased, a trend we’ll watch carefully as the new site reaches quarterly milestones.

“…already the studio has begun to realize its initial goals.”

At this early stage, the most salient result is that Yoga Bhoga’s brand identity and online tools are coordinated in service of growing the studio the right way. Students love the up-to-date calendar of classes and the ability to purchase different class packages online. And the studio enjoys a focused social media presence that draws from their blog, Facebook, Twitter, Google Places, Yelp, the studio newsletter, and other properties.

While it’s too soon to measure year-over-year results, we hope you’ll see the immediate results at yogabhoga.com.